#GrowingYoung The senior population: A great opportunity for the food industry

ATTORNEYS: If your Webmaster is upset we are ranking your PUBLIC Video – it is only because we are doing his job better and you aren’t paying us – Yet!

}

4.5
Matxalen Uriarte, Head Dpt. New Foods, AZTI-Tecnalia www.azti.es

GROWINGYOUNG: Symposium of Ageing and Nutrition
October 17th 2013, at the Basque Culinary Center Donostia-San Sebastian (Spain)

AZTI, BCC and AFCA have created a programme with a comprehensive and overall vision from different points of view: the sociological context, markets and segmentation under the broad concept of ageing, applied gastronomy, the ingredients and additives sector…

· Learn the trends, sociology and preferences of senior consumers…
· Discover new product designs that are adapted to the senior population…
· Explore new applications of ingredients pairing textures and aromas…

In the current demographic context, on a global level, 1 in 5 consumers will be over 60 years old in the next 40 years. The senior population, therefore is a market niche that food companies should prioritise. Healthy and active ageing, is becoming a trend in current society in which quality of life has become the centrepiece.

Thus, the offer of new foods for the senior market is rapidly growing and is about to bring forth a change in the paradigm. Large companies are investing in developing new products for this segment as an opportunity to generate a new range of products (goods and services) specifically to prevent and/or correct nutritional deficiencies of people during the ageing process.
Generating product lines specifically designed to cover the deficiencies that become more notable during the ageing process, while sharing an optimistic message. The economical power and welfare of the target is important. We are addressing a public that is facing growing and uncovered needs for nutritional solutions to promote health and prevent deficiencies or disease. Key aspects such as sensory features, labelling information (adapted to their vision capacities), convenience (easy to prepare, preserve, ease of dosage and serving, etc.) and the packaging image are not fully adapted to this population, as well as the specifically targeted nutritional aspect (bone regeneration, strengthening of the immune system, cardiovascular health, promotion of the intestinal microbiota…).

The post #GrowingYoung The senior population: A great opportunity for the food industry appeared first on Local Dentist Deals.